![]() ![]() If you’re a salesperson and you’re using Salesforce, do you think you’re going to care about the same Salesforce features that your CEO does? And the twin concepts of the Aha Moment and activation are just as relevant to secondary onboarding as they are to a new user. Good SaaS companies onboard existing users into new features on an ongoing basis. ![]() Once your user has understood your core value proposition, that’s that. Rookie product marketers sometimes think that the Aha Moment is a one-and-done thing. So if a manager were looking at project management software, they might experience the Aha Moment as early as the market research phase, but Activation would only come after they’ve assigned their first task to a team member. Activation = your customer experiences that value first-hand.Aha Moment = your customer realizes that your product is valuable.Activation is the subsequent point in the customer journey. If you need a mental image, think of the moment when the Ancient Greek philosopher Archimedes leaped out of his bathtub after having a sudden realization, shouting “Eureka!”īack in the day, this meant “I’ve got it!”īefore we go any further, let me take this opportunity to clear up some common misunderstandings regarding the Aha Moment: It’s not ActivationĬontrary to what you’ll read elsewhere online, the Aha Moment is NOT a synonym for Activation. Put another way, a customer experiences an Aha Moment when they look at your product and think for the first time: “that could be really helpful for me.” The Aha Moment can be defined as the instant when your users realize the value of your product for the first time. Userpilot’s analytics suite will make discovering your Aha Moment much easier.To discover your own Aha Moment for your SaaS, consider your primary value proposition, compare the in-app behavior of power users against churned ones, and don’t forget to keep testing and iterating on your hypotheses. ![]()
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